| Art Buyer |
10% |
| Art Director |
5% |
| Art Producer |
5% |
| Assoc. Creative Director |
2% |
| Content Producer |
2% |
| Creative Director |
27% |
| Designer, Owner |
5% |
| Director of Production Services |
2% |
| Executive Creative Director |
2% |
| Executive Producer |
7% |
| Integrated Producer |
7% |
| Marketing Director |
2% |
| Photo Agent |
2% |
| Producer |
12% |
Creative Survey Results — October 2024
What best describes you?
Which do you work at?
| Agency |
44% |
| Agent + Producer |
5% |
| Brand, in-house |
12% |
| Design Studio |
5% |
| Freelance |
29% |
| Production Company |
2% |
| Publication |
2% |
Where are you working these days?
| Back at the Office |
32% |
| Working Remotely |
63% |
| Hybrid / No Answer |
5% |
What is your preferred way to find photographers, directors, etc?
| Asking within my network for industry recommendations |
24% |
| Portfolio platform searches (AtEdge, Workbook, Found, Wonderful Machine) |
44% |
| Direct outreach to Rep Agencies or Production Companies |
10% |
| Online searches (Google, Socials, etc.) |
7% |
| All of the above |
10% |
| No Answer |
5% |
Which social media platforms are most important to your work?
|
80% |
|
|
56% |
|
|
22% |
|
| YouTube |
22% |
| Behance |
17% |
| Tiktok |
15% |
|
15% |
|
| Cara |
2% |
| X |
0% |
|
0% |
When scrolling, which best describes your social media feeds?
| I see content from friends and family |
10% |
| I see content from creative industry (Agencies, Brands, etc.) |
15% |
| I see content from photographers, directors, etc. |
46% |
| I stay away from social media |
15% |
| No Answer |
15% |
Which portfolio platform(s) do you most enjoy using?
| PLATFORM |
MENTIONED |
| AtEdge |
59% |
| Workbook |
46% |
| BLVD / BLVD Artists |
19% |
| Found Artists |
16% |
| Wonderful Machine |
16% |
| LeBook |
14% |
| Komyoon |
11% |
| PhotoPolitic |
8% |
| Fotoworks |
5% |
| Working Not Working |
3% |
| Dribbble |
3% |
| Hull |
3% |
| Bransch |
3% |
| Glimmer |
3% |
| Getty Images |
3% |
Do you participate in 3rd party Creative Reviews?
| Yes, and I love both in-person and online meetings. |
58% |
| Yes, and I prefer online meetings (Zoom, etc.) |
22% |
| Yes, and I prefer in person meetings |
6% |
| No, I don’t participate. |
14% |
How much do social media influencers contribute to your marketing campaigns?
| Moderately |
43% |
| Not at all |
57% |
When hiring, what is your most important need?
| I need someone who will bring ideas as well as the ability to execute. |
71% |
| I need someone I can rely on to simply get the shot. |
21% |
| I need someone who can take full-charge of the production once I bring them on. |
9% |
Do your projects typically require a treatment?
| Yes, and I usually ask the creative talent to work on that. |
54% |
| No |
29% |
| Yes, but I hire creative talent after it’s completed. |
17% |
In your opinion, should photographers / directors be compensated financially for the treatments they create?
| Yes, in all cases. |
35% |
| No |
47% |
| Yes, but only if they are not awarded the job. |
18% |
Would you rather hire someone...
| Slightly more expensive but uniquely talented. |
88% |
| Slightly more generic and affordable. |
12% |
If given the option, do you prefer to work with integrated production teams for photography and motion work?
| No, I like to hire those separately |
32% |
| Yes, I’d like them to come from the same source |
68% |
Is it important for your creative talent to currently be in the same city?
| No, it’s not important — I typically have a travel budget |
68% |
| Yes, it’s important — I don’t allocate for travel |
32% |
Are you (or your agency) using A.I. to create marketing campaigns or imagery?
| Yes, for ideation |
53% |
| No, not at all |
32% |
| Yes, for imagery |
9% |
| Yes, for everything (complete campaigns) |
6% |
Do you expect 2025 marketing budgets to increase or decrease?
| Increase significantly |
3% |
| Increase moderately |
24% |
| Increase slightly |
2% |
| Remain the same |
48% |
| Decrease slightly |
17% |
| Decrease significantly |
2% |
Do you like receiving print campaigns in the mail?
| Yes |
69% |
| No |
31% |
AtEdge offers a complimentary shortlist service, would this be of interest to you?
| Yes |
81% |
| No |
19% |